Made in Hawaiʻi Festival, Honolulu

The festival started in 1995 as a small showcase for local products and has grown into the state's biggest one-stop marketplace for Hawaiʻi-made goods. Produced by the Hawai‘i Food Industry Association, the festival is recognized as an economic incubator, helping Hawai‘i businesses grow by providing exposure to wholesale buyers, media and more than 70,000 attendees. Attendees have the opportunity to support the Hawaii Foodbank and The Food Basket on Hawai‘i Island when purchasing tickets. In 2026, The Servco Foundation contributed $10,000, bringing the total donation to $40,000.

All vendors are vetted to ensure their products reflect the quality and creativity of Hawai‘i and are produced here.

Food & Drinks: Local snacks and small plates, including plate lunch, mochi, jerky, ʻulu chips, kulolo, malasadas, poke bowls and more. Coffee vendors and beer garden with local craft beer. Bring cash for the smaller food vendors.

Apparel: Aloha shirts, dresses, board shorts, bikinis, kids' clothing, work-out clothes and more.

Jewelry & art: Koa-wood, shell, opal, sea glass, oil paintings, prints, real gold and silver jewelry. Prices range from a small souvenir to a serious purchase.

Wellness: Local body-care, kukui-nut oils, small-batch soaps, herbal supplements.

Entertainment: Live music from award-winning local artists, cooking demonstrations by local chefs and fashion shows.

Best day: Check out the schedule ahead of time. There are different events on different days. Thursday and Friday or generally shopping only. On Saturday and Sunday, there will be live entertainment on the main stage. Those days are generally busier too. If you just want to shop and get out of there, go Thursday or Friday. If you want to engage with all the festival has to offer, go on Saturday or Sunday.

Parking: Hawai’i Convention Center or Ala Moana Center. I recommend taking TheBus or a rideshare though, since parking is very difficult on all days. You could also walk from Waikīkī, depending on where you are staying. It is a 20 minute walk from Sheraton Waikiki Beach Resort.

Food strategy: Eat early. Sometimes food vendors run out of popular items by mid-afternoon. Bring cash for smaller vendors.

Kids: Yes. The event is kid- and stroller-friendly. Bring wipes.

Time on the floor: Plan 2–3 hours to walk it all. Serious shoppers often spend a full day.

Ala Moana Center (10 minute walk): A giant outdoor mall with extensive shopping possibilities and plenty of choices for food and beverage.

Ala Moana Beach and Magic Island (20 minute walk): White sand beach with protected water great for swimming, plus 100 acres of grass, walking paths and picnic tables. Free fireworks every Friday night, visible from Magic Island.

Hilton Hawaiian Village Waikiki Beach Resort (15 minute walk): One of Waikīkī’s largest resorts. Shopping, restaurants, beach and lagoon. Home base of Friday night fireworks.